Example reason
The license key delivered on 26 Sep failed to activate at 14:05 with "This key has already been used" (screenshot attached). The listing says "new, never activated". I told the seller in the order chat at 14:20 and had no reply or replacement by 16:00. Requesting a full refund.
Talk to the seller in the order chat first. The current version has no way to withdraw a dispute once it's open.